AMERICAN INVENTOR

Simon Cowell is a one man media megalith out here. American Idol swamps the ratings and Mr Belt Halfway Up His Chest Cowell is watching the Bucks stack. Cowell is always in the media, grinning swarmily and playing the honest-but-brutal Brit card. Now it seems like he has a new pretender to the throne.

There's a new show out here called American Inventor, a Pop Idol for Yank Clive Sinclairs and on the judging panel (and also one of the creators of the show along with Cowell) is Peter Jones. Peter Jones is an entrepreneur who I had never heard of. He didn't invent the eponymous department store. He ran some telecommunications company and it looks like he's trying to usurp Cowell's Mr Bad Guy image. He does blunt put downs without blinking. Contestants who have invested life savings and years into their dreams are reduced to blubbering wrecks in a flash. Peter Jones has that nasaly drawl and brutality that Americans love. I suppose it must be refreshing as Americans are reknowed for hyperbole and being over the top. Everything is talked up, given a glean and over hyped beyond it's worth so that unhesitated reality checks delivered in a Home Counties lilt are welcomed. Perhaps the biggest irony is that American Inventor is a British invention.

I haven't had time to check but on one episode a young Latino was about to be ejected from the panel. Peter Jones had an earnest look in his eye and the viewers felt on a threshold of a moment.  "I know what it feels like to come from nothing.." Peter urged to the boy. I bet you Peter didn't come from nothing.